The A/W10 collection by 'beyond the valley' created to reflect "sensory experiences between sleep and consciousness, facing the darkness of dreams and subconscious imagination". The shop in london is run by central Saint Martin's graduates. The stock is picked out of the best of the best, all to convey a message. It is known as a 'cult' shop, as of its selective stock, all sharing geometric design, with the contrasting aspects of elegance, and angel like aspects (involving fabrics such as silk). To create an effect to trigger the imagination, and could portray the over thinking of life. The prints in the collection are  designed by Kristjana S. Williams herself, though the shop is also run with Kate Bonhôte. The shop includes a selection of clothing by other designers too, relevant to the collection.
Images from 
http://www.dazeddigital.com/Fashion/gallery/19/7186/0/Hypnagogic_Owl
http://www.dazeddigital.com/Fashion/gallery/19/7186/3/Hypnagogic_Owl
http://www.dazeddigital.com/Fashion/gallery/19/7186/5/Hypnagogic_Owl
http://www.dazeddigital.com/Fashion/gallery/19/7186/1/Hypnagogic_Owl