0044 Paris founded over 10 years ago, and has maintained its chic and surrealistic appearance. Collections always sophisticated and quite minimalist, which can emphasise the surrealistic feel in the shops. The AW10 Womenswear collection is beautiful, with the use of silk and soft and graceful fabrics, to really show off femininity, though including a mixture of a few harder fabrics mixing up textures ( the key trend of AW10). Personally I feel the collection shows off the working woman, with grace yet a business demeanour, and oversized garments which are quite masculine though the fabrics release the feminine side; feminine side of work.